How should I go about getting a bike shop to sponsor me?

I am trying to raise money for the Friedreich's Ataxia Research Alliance (FARA) through a bicycle ride from Sacramento to Las Vegas. I am only going to ride the first two legs of the race (100 miles) due to the fact that I have a job and family. But to participate in the race I need to raise money for the FARA. Now since this is a bicycle ride to raise money, would a bicycle shop be the best place to go to get that money? Any tips in what I should do when I go in? I hate asking for anything, especially money and I want to go in there prepared and to show that this is a legit cause.

Any advise and tips will be appreciated.

Here are a few links to show you what its all about:
http://www.rideataxia.org
http://www.firstgiving.com/kylefroling - (My fundraising page)

You can try bike shops. But doing a fundraiser for med. research and other good causes isn't just a bicycle community issue even if using a ride to generate donations. Actually, bike shops in general have meager financial resources. Try talking with larger companies. Retail stores like Wal Mart etc. have budgets for community donations etc. Ask the management at you place of work and any other businesses you have contact with.

Good luck

I would try the largest bike shop in Sacramento that you can find and go there. Also a major cycling club in your area may be a good place to try. If you are from Sacramento area, I would think that wouldn't be too hard. Good luck.

Get yourself in the news! Talk to the Human Interest department of the newspaper. Get in your cycling gear and get on the local TV news. Find the largest employers in the area and talk to their Human Resource Dept. Market yourself. Motivate!

You just may end up being the largest fundraiser in the ride.